How can video work for you as a coach?
As a coach you mainly want to coach. Do what makes you happy. Experience the magic that arises during your coaching sessions. Seeing lights turn on, pennies dropping and emotions being experienced. That's where you want to focus all your attention.
But the reality is often different…
The fuss surrounding it takes time, effort and energy. The reporting, the administration and finding those great customers.
Away effortlessness, weg magic, weg zone of excellence.
What would it be like if those 'edge issues' could also flow from flow and effortlessness? That it gives you pleasure and energy instead of taking it away. That entrepreneurship nourishes you just as much as a session with your best customer...
That scenario is not unthinkable.
You can automate a large part of that work. Tracker software makes your reporting a 'walk in the park', and there is plenty of other software on the market to easily streamline your administration. But finding the right customers is much more difficult to automate or outsource.
Your marketing is a forward post of your company that shows who you are and what people can expect from you. It gives you the opportunity to distinguish yourself from other coaches. The last thing you want is to build impersonal funnels and run the risk of your updates being seen as spam.
Authenticity, integrity and honesty
Because as a coach you bring people into contact with their authenticity, with their true self. People expect such a leader to live by that themselves; be authentic, honest and honest.
How can you present yourself online from authenticity and connection?
Video offers a solution! When you think of video, you may think of vlogs or training videos, but the medium is more versatile than that and it is developing very quickly! Because we have become accustomed to Zoom and other forms of video calling in 2020, the way has been cleared for business use of personal videos. And that offers a wealth of possibilities for entrepreneurs who find personal contact with their (potential) customers so important!
Examples of moments when such a personal video makes a difference are:
– Welcoming a new customer
– Confirmation of participation and welcome to webinar/event
– After a session, give the coachee a short summary
– When someone gets stuck in the online training
– When purchasing a service
– Christmas or New Year's wish
– Ask for a recommendation after a coaching process
From information transfer to call to action
Until now, professionals only used video to convey information or inspire followers. Personal videos make all the difference in building and maintaining powerful and fruitful customer relationships. They offer a solution to give customers clarity when making a decision, to motivate or to encourage action.
Most professionals I work with; conscious entrepreneurs, coaches, therapists, holistic practitioners find it much easier and more fun to make personal videos. Once you've mastered this, you can smoothly transition to video for a larger audience without cramping up in front of the camera.
When you are comfortable recording a video, people will respond to your videos very differently than if you record them out of a 'have to'. The viewer feels invited instead of targeted. And because they really see you, you give them the confidence that you give them all the space to be themselves when they are coached by you. That trust is the most important ingredient needed to enter into a coaching process.
It is therefore not only nice for you as an entrepreneur to make your videos from flow and inspiration, but also essential in building a relationship of trust with your customers!
Workshop Share your Magic
Would you like to learn more about this? Participate in my free online training: “Show yourself, Share your Magic!” A workshop on how you can use video to strengthen the relationship with your customers. I share practical tips, inspiration and methods that you can use immediately to show yourself better on video and therefore also to customers.
An image says more than…
Entrepreneurial coach and author Mieke Lannoey experienced resistance to recording a video in which she wanted to talk about her new book. Through Marjoy's guidance, the blockages disappeared and she was able to effortlessly connect with her vision and convey it passionately. See the beautiful result here:
