Comparison websites for coaches
In today’s digital world, online visibility is crucial for coaches looking to grow their practice. Comparison websites play an important role in this by connecting coaches and clients. Below is a breakdown of some prominent platforms, including their pros and cons, to help you determine which one is best for your needs.
Coachfinder
Coachfinder is an initiative of Psychologie Magazine and functions as a platform that connects coaches and clients. Coaches can register to increase their visibility and have access to the Coachfinder Academy for further professional development. The monthly fee for participation is €45 excluding VAT.
Advantages:
- Well-known player in the market, which inspires confidence in potential clients.
- Access to the Coachfinder Academy for professional development.
- Active marketing campaigns that increase the visibility of affiliated coaches.
Disadvantages:
- Monthly costs can be high if no clients are acquired through the platform.
- Large number of affiliated coaches, which increases competition.
Matchler
Matchler is an advanced AI-driven matching platform that connects coaches and clients. The platform offers a white-label solution that is fully customizable to the branding of coaching companies and organizations. With Matchler, clients can easily find the right coach and get started right away.
Advantages:
- Using AI technology for accurate matches between coaches and clients.
- White-label option enables coaching companies to integrate the platform into their own corporate identity.
- Efficient process for both coaches and clients to quickly find the right match.
- Free!
Disadvantages:
- Has existed since 2024 and is still growing.
Coaching For Me
Coaching Voor Mij is a platform where coaches can be found based on location and specialization. The platform uses a no cure no pay model, where a one-time acquisition fee is paid per client if a paid assignment actually results. This can be attractive for coaches who only want to pay for successful leads.
Advantages:
- Payment only upon success: you only pay if an actual paid order results.
- Ability to present yourself via video, giving a more personal impression to potential clients.
- Weekly featured “Coach of the Week”, which can provide additional visibility.
Disadvantages:
- In popular categories, such as life coaching, competition can be fierce.
- The acquisition fee may be perceived as high for some processes.
Coach Circle
Coach Circle is a fast-growing platform in the Netherlands that makes finding a coach accessible and clear. Clients can easily find a coach that suits them and schedule a free intake interview. For coaches, the platform offers lead generation and support in running their practice.
Advantages:
- User-friendly interface that makes it easy for clients to find a suitable coach.
- Possibility for clients to immediately schedule a free intake interview, which lowers the threshold.
- Support for coaches in practice management and lead generation.
Disadvantages:
- Relatively new platform, so brand awareness may still be developing.
- Any cost structure and conditions for coaches are not immediately clear and require further investigation.
NOBCO Coach Finder
The Dutch Order of Professional Coaches (NOBCO) offers an extensive database of certified coaches. Through the 'Find a Coach' function, potential clients can search by type of coaching, location and other criteria to find a professional coach that meets their needs.
Advantages:
- Only certified coaches, which offers a quality guarantee for clients.
- Extensive search filters, allowing clients to search specifically for a coach that suits them.
- Increased credibility through association with a recognized professional body.
Disadvantages:
- May be less flexible in profile presentation and promotion options compared to commercial platforms.
- Only accessible to NOBCO members, which means that not all coaches can register.
Which one is right for me?
Which online partner works best for you is of course up to you. It is important to realize that comparison websites work via borrowed media. This means that you are shown to their target group. If this target group is also yours, then you have a good match.
You therefore also want to add these comparison platforms to your marketing mix. This means that you should not depend on them alone as a lead generator. Also make sure that you have your affairs in order with your own website, visibility, social media and so on.
The comparison site works very well for some and less so for others. Therefore, if you are in doubt, it may be better to go for the no cure no pay alternatives or invest directly in a profile.
Your experience
Have you joined one of these coaching comparison websites and would you like to share something about it? Or did we forget to note one? Please let us know. This is how we keep our information relevant and up to date.
